Responsibility
Our philosophy includes treating our beautiful planet and the people on it with respect. We aim to leave a light footprint by considering our environmental impact and are constantly looking at new ways to improve.
For every order placed online, we plant a tree on our customers behalf.
We only use high quality natural fibres
We work primarily with french linen because flax linen is one of the most environmentally friendly fibres available in the textiles industry
We use natural low-impact Oeko-Tex Standard 100 dyes
We design each style with longevity and high-frequency wear in mind
All orders are sent in biodegradable satchels and cardboard boxes.
Our swing tags are plastic free and we don't use safety pins to attach them (which aren't recyclable)
Pure
Our sleepwear is made from pure European flax linen.
This fabrication is naturally hypoallergenic and has unique anti-bacterial properties. They are highly breathable and 100% biodegradable.
Multipurpose
We design with longevity and versatility in mind. Our approach is to use less products more frequently, so each style is designed to take you from the bedroom, to the living room and beyond.
Natural dyes
All of our fabrics use natural low-impact dyes that have been certified by the Oeko-Tex Standard 100. This means that less water is required in the rinse process, and less dye runs off in the water; therefore the dyes have less impact on the environment. Low-impact dyes do not contain heavy metals (like chrome, copper, and zinc), nor do they require chemical mordants to fix them to the fibre.
Reducing carbon pollution
For every order placed online, we plant a tree on our customers behalf. We are currently planting trees via Ecologi and The Eden Projects in Madagascar to reduce carbon pollution and give back to the planet. You can view our progress here.
Ethical manufacturing
The factories where our products are manufactured are required to provide safe working conditions and fair living wages for all of their employees.
Our products are designed in New Zealand. Our flax linen is from Normandy in France and manufactured in Shengzen, China. Our organic Cashmere is from Mongolia and manufactured in Mongolia. Both of our manufacturers are small family run factories who are committed to producing sustainably and enriching the lives of those who work for them. They are both SA8000 Social Accountability Certified.